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The reason for the brief was because before the site was outdated and had a weak brand Identity, It was in need of a whole refresh plus the user experience needs improving. With the design system I've implemented in place, this was a chance to build a new website with a strong brand identity. At the end of project completion (the project lasted for about 6 months) the company is now in a strong position for growth and moving forward with confidence. With a fresh new website and strong brand identity the company saw a good return on investment and revenue was increased year on year.
