Overview

Spearheaded the full product end-to-end lifecycle design of Kin’s first digital product: the Syndicate Investment Portal. Managed cross-functional synergy between founders and development teams in an Agile framework. Leveraged a rigorous research-and-iterate approach to solve complex investment challenges, transforming high-level business requirements into a polished, user-centric digital asset.

Strategic Requirement Synthesis: Led end-to-end requirement gathering, translating complex financial workflows into actionable design specifications.

Stakeholder Alignment Frameworks: Facilitated recurring cross-functional syncs with founders, senior product owners, and engineering leads to iterate on design logic and ensure technical feasibility.

High-Stakes User Research: Directed focus groups and one-on-one interviews with VCs, Angel Investors, and Fund Managers to validate core product assumptions and de-risk the investment portal’s feature roadmap.

End-to-end design process:
Deliverables:
  • Reviewing the brief with the business analyst
  • Workshops: brainstorming, planning roadmap, solutions
  • User process flow diagrams
  • Quick Lo-Fi wireframes
  • Design system
  • UI Visual designs
  • Prototyping
  • Shipping
  • Syndicate Investment Portal (web app product & responsive mobile)
  • Redesign the website to match the new polished theme on the digital product
  • Email template design e.g. welcome email

User flow

Visual UI - Mobile

View the prototype

Click to view prototype

Visual UI - Desktop

View the prototype

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Lead Investor Form

Lead Syndicate Form - 5 Steps

After the lead syndicate investor finishes the initial signup and lands on their dashboard, before they can start using the investment portal, they  will need to fill out additional information (5 steps):

Website

View the prototype

Click to view responsice mobile website